Linguist Forum
Specializations => Morphosyntax => Topic started by: EngLingQues on November 05, 2016, 04:28:21 AM
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Hi,
I am doing my Masters Thesis in English Linguistics. I need to adapt or adopt questionnaire for my thesis related to "The effect of linguistic characteristics in brand names on consumer memory/ psychology/ perception/ retention/ recall", or "How the name of a brand influences consumer memory?" or "How brand names can motivate/ captivate the consumers?".
I have searched myself but could not find any relevant questionnaire. Please provide help in this regard by referring any article or thesis or available questionnaire which I can adopt or adapt in the mentioned context.
Any kind of help will be highly appreciated. Thank you so much.